Google Shopping feed for Merchant Center

Publish your products to Google Shopping through an optimized feed and grow your reach.

Google

Be there the moment someone searches for what you sell

Google Shopping places your products, prices and images straight into search results, the Shopping tab and Google Images. The feed is the campaign here. Your titles, attributes and prices decide which searches you appear for and what each click costs.

Shoppers arrive with intent already formed. They are looking for a product type, a brand or a specific model number, which is why Shopping tends to convert harder than any other paid channel in the mix.

Who Google Shopping is for

Retailers with large or fast moving catalogs
Anyone competing on price, stock or delivery speed
Teams that want to meet demand rather than interrupt it

Google Shopping feed requirements

Google turns down products that are missing details or don't match your product page. These are the details every Google Shopping feed needs. In Feedr, the required ones are listed first, so you can see what is missing.

Field	What it needs
`id`Required	A unique code for each product, usually your SKU. Keep it the same over time.
`title`Required	The product name, up to 150 characters. It should match your product page.
`description`Required	A description of up to 5,000 characters. No sales slogans or text in capitals.
`link`Required	The address of the product page in your shop.
`image_link`Required	The main product photo. No sales text, watermarks or placeholder images.
`availability`Required	Whether the product is in stock, out of stock, on preorder or on backorder.
`price`Required	The price with its currency. It has to match your shop, and include VAT outside the US and Canada.
`brand`Conditional	The brand name. Needed for almost every new product.
`gtin`Conditional	The barcode number, like an EAN or UPC, when the product has one. Never make one up.
`mpn`Conditional	The manufacturer's part number. Needed when there is no barcode number.
`condition`Conditional	Only needed for used or refurbished products.
`availability_date`Conditional	When a product on preorder becomes available.
`item_group_id`Conditional	Ties the sizes and colors of one product together. Needed for variants in countries like the US, UK, Germany and France.
`additional_image_link`Recommended	Up to 10 extra photos, for example from other angles or in use.
`google_product_category`Recommended	The category from Google's own list that fits the product best.

These are the fields that matter most, not the full list. When you set up your feed, Feedr shows every field Google Shopping supports. The complete list is in the Google Merchant Center product data specification.

Set up your Google Shopping feed in 4 steps

Connect your store
Connect Shopify, WooCommerce, Magento, PrestaShop or another platform. It only takes a few minutes.
Create a Google Shopping feed
Pick Google Shopping as the channel. The details Google requires are listed first, so you can see what is missing.
Add the feed to Merchant Center
Copy the feed link from Feedr and add it in Google Merchant Center. Our guide shows you where.
Let Google pick up your products
Google fetches your products and checks them. Large catalogs can take a while the first time.

Full walkthrough in the help center: How to create a Google Product Feed