Import products from any XML product feed

If your shop or system already has an XML product feed, Feedr can use it to reach all your other channels. It is kept up to date every 2 hours.

  • Works with the feed you already have

  • Google Shopping feeds work as they are

  • Your own extra fields come along

  • Updated every 2 hours

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Works with XML

Turn one XML feed into a feed for every channel

Many shop systems can already create an XML feed, often one made for Google Shopping. Instead of setting up a new feed for every channel, you give Feedr that one feed and build the rest from it.

Feedr understands the Google Shopping format out of the box, and keeps any extra information your feed contains so you can use it too. Products that disappear from your feed are removed from your channels as well.

Every 2 hours, Feedr picks up the latest version of your feed. When you need a change out sooner, you can update with one click.

What you get
  • Every product in your feed
  • Prices and sale prices
  • Your product images
  • Stock and availability
  • Sizes and colors grouped as variants
  • Any extra fields your feed includes

How to get started with an XML feed

  1. 1

    Find your feed link

    Copy the link to the XML product feed your shop or system creates.

  2. 2

    Add it in Feedr

    Paste the link into Feedr. If the feed has a password, add it too.

  3. 3

    Create your feeds

    Pick the channels you want to sell on, and Feedr builds a feed for each.

Where to send your XML products

Your feed was probably made for one channel. In Feedr the same products can go to Google Shopping, Meta, price comparison sites and marketplaces, each set up the way that channel wants.

Design Improved Catalog Ads

Stop running the same auto-cropped product photos as everyone else. Design catalog ads that actually look like your brand.

Build a template once and Feedr applies it to every product in your feed, rendered in all three creative formats: 1:1 for the feed, 4:5 for portrait placements, and 9:16 for Stories and Reels.

  • Fully functional template editor

  • Free Background Removal

  • Conditionally show/hide elements

Learn more about Improved Catalog Ads
9:16 · Stories & Reels
1:1 · Feed
4:5 · Feed portrait

Customize Product Feeds

Manage and customize all your product feeds from one platform. Gain complete control and flexibility over all data in your product feeds.

  • Complete control over product feeds

  • Mutate & transform product data

  • Easy data enrichment

  • Simple and quick quality control

Learn more about Customize Product Feeds

Output fields

Feed ready
Titleshoe blk 42RewriteCourt Sneakers - Black
BrandmissingSet valueNOVELLE
Categorysh-042MapApparel > Shoes
Price99.0000Format€99.00
ColorblkMapBlack
Size42CombineEU 42
Stock1MapIn stock
Filter Cost is above €10
4 of 6 in feed
Court Sneakers
Cost €38Included
Classic Cap
Cost €4Excluded
Tote Handbag
Cost €54Included
Oxford Shirt
Cost €8Excluded
Everyday Jacket
Cost €42Included
Floral Midi Dress
Cost €26Included

Product Filtering

Control how products are distributed across all sales channels using fine-grained filter rules.

Filters are applied on a feed basis and grants you 360° of freedom.

  • Unlimited filter rules

  • Exclusion & Inclusion based filtering

  • Easy overview

Learn more about Product Filtering

Schedule a demo

Want to see how Feedr works and can help your e-commerce or agency?