Advertise your products in ChatGPT Ads

Feedr builds the product feed ChatGPT Ads uses, so your products can show up when people ask ChatGPT what to buy.

Start free trial

14-day trial · No credit card

AI shopping

Show your products when people ask what to buy

More people now describe what they need to ChatGPT instead of typing keywords into a search box. ChatGPT Ads shows sponsored products below the answer, and the OpenAI feed gives Ads Manager your catalog, with the prices, stock and attributes needed to match the right product to the question.

The audience is small today and growing quickly, and the intent is unusually high. Someone explains a need in a full sentence and asks for a specific recommendation, which rewards catalogs that are described properly.

You don't design the ads one by one. OpenAI builds them from your own titles and photos, so better product data makes better ads.

Who OpenAI is for
  • Retailers who want a head start in AI search
  • Catalogs with rich, accurate product attributes
  • Considered purchases where people ask for advice
Tech Single-Image Sale ShowcaseJewelry Single-Image Sale FeatureFashion Multi-Image Vertical Sale LayoutFashion Multi-Image Vertical Sale CollageJewelry Single-Image Product FeatureTech & Home Multi-Image Horizontal DisplayBeauty Single-Image Vertical DisplayBeauty Single-Image Sale FeatureBeauty Black Friday Single-Image Sale AdBeauty Single-Image Sale DisplayFashion Single-Image Product DisplayHome Single-Image Sale Feature

ChatGPT product feed requirements

These are the details OpenAI needs for each product.

FieldWhat it needs
item_idRequiredA unique code for each product or variant that never changes.
titleRequiredThe product name, including the size or color where relevant.
descriptionRequiredA factual description of the product.
urlRequiredThe address of the product page, with the right size or color selected where possible.
brandRequiredThe brand name as it appears on your product page.
seller_nameRequiredYour store name.
image_urlRequiredThe main product photo for this variant.
availabilityRequiredWhether the product is in stock, out of stock, on preorder or on backorder.
priceRequiredThe price with its currency, like 79.99 USD.
group_idConditionalTies the sizes and colors of one product together.
additional_image_urlsRecommendedExtra product photos. Your Feedr templates are applied to these too.
sale_priceRecommendedThe discounted price, when the product is on sale.

These are the fields that matter most, not the full list. When you set up your feed, Feedr shows every field OpenAI supports. The complete list is in the OpenAI product feed specification.

Set up your ChatGPT product feed in 4 steps

  1. Connect your store

    Connect Shopify, WooCommerce, Magento, PrestaShop or another platform. It only takes a few minutes.

  2. Create a ChatGPT feed

    Pick OpenAI as the channel and add your store name.

  3. Add it in Ads Manager

    Copy the feed link from Feedr and add it to your feeds in ChatGPT Ads Manager.

  4. See that it works

    Feedr shows you as soon as OpenAI has picked up your feed.

Full walkthrough in the help center: How to create an OpenAI Feed

Trusted by 1000+ stores & agencies

BAUHAUS
Silvan
Fleggaard
We Are Humans
Green.dk

Design Improved Catalog Ads

Stop running the same auto-cropped product photos as everyone else. Design catalog ads that actually look like your brand.

Build a template once and Feedr applies it to every product in your feed, rendered in all three creative formats: 1:1 for the feed, 4:5 for portrait placements, and 9:16 for Stories and Reels.

  • Fully functional template editor

  • Free Background Removal

  • Conditionally show/hide elements

Learn more about Improved Catalog Ads
9:16 · Stories & Reels
1:1 · Feed
4:5 · Feed portrait

Customize Product Feeds

Manage and customize all your product feeds from one platform. Gain complete control and flexibility over all data in your product feeds.

  • Complete control over product feeds

  • Mutate & transform product data

  • Easy data enrichment

  • Simple and quick quality control

Learn more about Customize Product Feeds

Output fields

Feed ready
Titleshoe blk 42RewriteCourt Sneakers - Black
BrandmissingSet valueNOVELLE
Categorysh-042MapApparel > Shoes
Price99.0000Format€99.00
ColorblkMapBlack
Size42CombineEU 42
Stock1MapIn stock
Filter Cost is above €10
4 of 6 in feed
Court Sneakers
Cost €38Included
Classic Cap
Cost €4Excluded
Tote Handbag
Cost €54Included
Oxford Shirt
Cost €8Excluded
Everyday Jacket
Cost €42Included
Floral Midi Dress
Cost €26Included

Product Filtering

Control how products are distributed across all sales channels using fine-grained filter rules.

Filters are applied on a feed basis and grant you 360° of freedom.

  • Unlimited filter rules

  • Exclusion & Inclusion based filtering

  • Easy overview

Learn more about Product Filtering
Book a demo

See Feedr in action

We’ll show you how Feedr handles feeds and catalog ads, whether you run a store or manage clients as an agency.

  • 30 minutes on Google Meet
  • A live walkthrough, with time for your questions
  • For online stores and agencies

Pick a time that suits you

Choose a day in our calendar to book your call.

Or start a free trial