How to Upload Product Feeds to Google Merchant Center

For e-commerces trying to boost their visibility and sales, Google Shopping is a potent tool. By including your products in the Google search results it will allow potential customers to view your products in the top of the search results.

The capability of using Google Shopping to reach a larger audience is one of its main advantages. You may draw potential clients who might not have discovered your products otherwise.

Getting Started

Google Shopping is managed through Google Merchant Center. Before you can get started you need to create an account for your store and login. This is simple and only takes a few minutes.

When you enter the dashboard, you need to click on Products -> Feeds -> The blue plus button

Add new feed in Google Merchant Center
Add new feed in Google Merchant Center

This will open up a wizard, that will take you through the process of adding a new feed. On the first page you need to select the country your feed is for and and the language. Then click Continue.

Enter basic information about your feed
Enter basic information about your feed

On the next page you should give your feed a name. Then select the Upload option and click Continue.

Enter name and input method
Enter name and input method

On the last page you should enter a name for the feed file. The name doesn't matter since, Google since the feed is hosted by us.

Finish the setup wizard
Finish the setup wizard

Now you can go into Feedr (in a new tab) and retrieve the link for you feed. Simply click on it to copy it.

Google Shopping Feed link in Feedr
Google Shopping Feed link in Feedr

Back in Google Merchant Center you need to go to the Settings tab.

Feed settings in Google Merchant Center
Feed settings in Google Merchant Center

Now you should click on Fetch schedule and the tick the checkbox. This will open a form with some fields in it.

You need to click Enable schedule in the top and then enter the feed url you copied earlier. After you can click Save.

Setting up a hosted feed in Google Merchant Center
Setting up a hosted feed in Google Merchant Center

Now Google will import your products. If you want to force them to import the feed immediately, you can click the Fetch now button in the top of the screen. Depending on the amount of products you have it can take a while for the products to show up in Google Merchant Center.

It's also this button if you want to update the information Google have about your products. You can only set the fetch frequency to daily in Google Merchant Center. Sometimes however you want them to get the latest information. This could for instance be on special occasions such as Black Friday, where you don't want your outdated data in Google Shopping Ads.

Immediately fetch your feed
Immediately fetch your feed